Sergio Barrera / Portfolio

SIUCAM Project for Water in Mexico

Democratizing Water Information in Mexico

01 2024

Ensure relevant access to water-related information in Mexico, from public, private, or independent actors in various disciplines

Skills

  • Multi-team product coordination
  • Impact-driven roadmap planning
  • Design Thinking facilitation
  • Usability testing & accessibility research (including digital literacy)
  • Public product communication strategy
  • Government compliance & transparency policy
  • Open-source contribution (UI component library)

Primary Role

Product Manager at KarmaPulse

Key Outcome

Nearly 1 million data records registered on the platform at launch

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AI Social Marketing Analyzer Demo

Analyze consumer data at scale across brands and social channels

02 2024

An MVP for analyze digital conversations in multiple social channels given a specific marketing strategy, providing actionable insights through intuitive visualization.

Skills

  • Product discovery & MVP scoping
  • AI-assisted pipeline design (Python, LLM-based categorization)
  • Data visualization (Observable Framework / Observable JS)
  • Co-discovery program design
  • Cross-functional stakeholder alignment
  • Figma prototyping

Primary Role

Product Manager at KarmaPulse

Key Outcome

Shipped a functional prototype in 5 days, covering the full pipeline from data ingestion to interactive visualization

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Web Reports Showcase

Finding focus in social analytics benchmarking

03 2023

A data-driven narrative tool that serves as a compass, guiding brands and individuals through the complex landscape of online conversations

Skills

  • Product vision & strategy definition
  • Design Sprint facilitation (5-day sprint)
  • Social media metrics research & scoring methodology
  • Business model design
  • Go-to-market strategy
  • Lean Kanban delivery management
  • Product documentation for sales, onboarding, and customer communication

Primary Role

Product Manager at KarmaPulse

Key Outcome

Adopted by 50% of KarmaPulse's B2B customer base by 2024

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Hot Meal Delivery Logistics Program

Smart Logistics for the Public Good

04 2023

Optimizing the distribution of hot meals to schoolchildren by leveraging field ethnography to design a human-centered digital ecosystem for public-private logistics

Skills

  • Field ethnography & contextual inquiry
  • Process mapping & role-based persona definition
  • Ecosystem architecture design
  • Mobile & web application product leadership
  • Agile iteration management
  • Cross-sector (public-private) stakeholder alignment
  • Success metrics definition & KPI design

Primary Role

Product Manager at KarmaPulse

Key Outcome

Reduced delivery times by 10% across the entire logistics chain

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