Portfolio — Sergio Barrera

Analyze consumer data at scale across brands and social channels

01 2024

An MVP to analyze digital conversations across multiple social channels according to a specific marketing strategy, delivering actionable insights through an intuitive visualization.

Primary Role

Product Manager at Karmapulse

Keywords

Co-discovery program
MVP validation
Python
AI-driven automation
Observable JS
Data visualization
Figma

Democratizing Water Information in Mexico

02 2020 to 2024

Ensuring relevant access to water information in Mexico for public, private, and independent actors across disciplines

Primary Role

Product Manager at Karmapulse

Keywords

Design Thinking alignment sessions
Product evangelism across multiple stakeholders
Multiple dev teams coordination
Impact-driven roadmap
Public changelog
Project goals alignment sessions

Hot Breakfast Delivery Logistics Program

Smart Logistics for the Public Good

03 2023

Optimizing hot breakfast distribution to schoolchildren through field ethnography, to design a human-centered digital ecosystem for public-private logistics

Primary Role

Product Manager at Karmapulse

Keywords

Contextual fieldwork
Process mapping
Role-based personas
Ecosystem architecture design
Agile iteration cycles
Success metrics definition
Cross-sector alignment
Deployment strategy leadership

Finding focus in social analytics benchmarking

04 2023

A data-driven narrative tool that works as a compass, guiding brands and people through the complex landscape of online conversations

Primary Role

Product Manager at Karmapulse

Keywords

Design Sprint
Usability testing
Lean Kanban
Product strategy
Product vision
Methodology definition
Business model design